In his interview with lynda.com designer Aaron Draplin describes his process for exploring a new logo design. He's insightful and inspirational.
Enjoy!
If you need a creative designer to improve your graphic identity, contact me for a consultation.
Showing posts with label logos. Show all posts
Showing posts with label logos. Show all posts
February 23, 2015
logo design in 15 minutes
This guy. Come on! If you have 15 minutes and you want a peek into logo design, watch this video.
In his interview with lynda.com designer Aaron Draplin describes his process for exploring a new logo design. He's insightful and inspirational.
Enjoy!
In his interview with lynda.com designer Aaron Draplin describes his process for exploring a new logo design. He's insightful and inspirational.
Enjoy!
April 30, 2012
super fabulous logo design
A logo has to be simple, easy to scale, and versatile - web-ready, print-ready, ready to use in advertising and marketing. Trust me, this is really, really, challenging.
When you come across a beautifully designed and exquisitely versatile logo like this one for The Chain Reaction Project - designed by the Bravo Company - it is truly inspiring. Seriously. Well-done!!
When you come across a beautifully designed and exquisitely versatile logo like this one for The Chain Reaction Project - designed by the Bravo Company - it is truly inspiring. Seriously. Well-done!!
I saw this on designworklife - a fantastic source for inspiration!
If you need a creative designer to improve your graphic identity, contact me for a consultation.
January 17, 2011
logo redesigns
In the last couple of weeks I have noticed 2 big logo redesigns. Starbucks and Comedy Central. Both have received a fair amount of negative feedback but I think they are both successful.
Starbucks - I've always felt their logo was too busy and difficult to scale. By removing the wordmark and keeping it simple they solve that problem. It's also still circular and green and therefore totally recognizable. I don't think anyone's going to be confused if they see someone drinking from a cup with the new logo. Still, it's different enough to spark interest and conversation. Well done.
Comedy Central - I think this is a huge improvement. People have been complaining that it's too plain and looks too much like the copyright symbol (which is funny! It's called comedy people!). I think it's clear, simple, scaleable, and applicable to the many different looks of the shows and pieces they produce. Their original logo was too detailed and cartoonish to work in the way a modern multimedia logo needs to work. It has to be flexible and encompass the total brand experience. It has to animate interestingly as well as work on the website and in print format. This logo does all of that. Again, well done.
Starbucks - I've always felt their logo was too busy and difficult to scale. By removing the wordmark and keeping it simple they solve that problem. It's also still circular and green and therefore totally recognizable. I don't think anyone's going to be confused if they see someone drinking from a cup with the new logo. Still, it's different enough to spark interest and conversation. Well done.
Comedy Central - I think this is a huge improvement. People have been complaining that it's too plain and looks too much like the copyright symbol (which is funny! It's called comedy people!). I think it's clear, simple, scaleable, and applicable to the many different looks of the shows and pieces they produce. Their original logo was too detailed and cartoonish to work in the way a modern multimedia logo needs to work. It has to be flexible and encompass the total brand experience. It has to animate interestingly as well as work on the website and in print format. This logo does all of that. Again, well done.
If you need a creative designer to improve your graphic identity, contact me for a consultation.
October 13, 2010
logo redesign fail
The Gap tried to roll out a new logo recently.
After 1 week and tons of bad feedback, they reverted to the original.
Reverting to the original makes them look weak and wishy-washy, but in this case I think it was the right decision. The new logo lacks the height and elegance of the original and uses helvetica which is one of the most ubiquitous fonts available. I hope other companies take this as a lesson - don't re-brand for no reason, and don't roll out a new logo unless you're sure it's an improvement.
After 1 week and tons of bad feedback, they reverted to the original.
Reverting to the original makes them look weak and wishy-washy, but in this case I think it was the right decision. The new logo lacks the height and elegance of the original and uses helvetica which is one of the most ubiquitous fonts available. I hope other companies take this as a lesson - don't re-brand for no reason, and don't roll out a new logo unless you're sure it's an improvement.
June 11, 2010
it's world cup time
To celebrate the opening day of World Cup 2010 - it's a big deal in my household - let's check out the World Cup logo and look back at previous logos. Some of these made me laugh out loud. Enjoy:
2010 - South Africa
Nice colors and movement but what happened to scalability? There's way too much going on.
2006 - Germany
This "world cup" sure looks like a fun place to send the kids in the summer!
2002 - Korea/Japan
I'm not sure if this trophy-like logo was designed for 2002 and is now a required element (see 2006 and 2010) or if this was a designers way of taking a required element and making it the main focus. Either way, I like it. I get a sense of the global nature of the competition, that it is a competition, and that it involves sports. Not bad.
1998 - France
I really like the concept behind this one but I'm not sure I love it's final outcome. I think the land mass is kind of messy-looking and the thick border on the ball is too heavy. Still, what a cool way to show how important soccer is around the world.
1994 - USA
I will admit that I didn't even know we hosted the world cup in '94. That being said, this is a pretty US-centric design but I appreciate it's simplicity and scalability. Too bad it didn't succeed in turning Americans into major soccer fans. Sorry about that. (also, the typography at the top makes my eyes hurt)
1990 - Italy
Speaking of making my eyes hurt... eek!
1986 - Mexico
When you consider that this was the mid 80's it really could have been worse! I appreciate the typography and the globe imagery but why on earth are they covered in distracting horizontal lines?
1982 - Spain
Simple and straightforward graphic but the type makes me nauseous. Seriously, I gag a little when I look at it for too long.
1978 - Argentina
I kind of adore this one. Maybe I'm in a retro mood but I love the abstract lines that act like hands holding the ball (wouldn't it be more effective with just the one blue line on each side? I get that they're referencing the flag but I still think it would work better my way). It also looks like a trophy of course. I'm a sucker for simple and abstract, what can I say?
2010 - South Africa
Nice colors and movement but what happened to scalability? There's way too much going on.
2006 - Germany
This "world cup" sure looks like a fun place to send the kids in the summer!
2002 - Korea/Japan
I'm not sure if this trophy-like logo was designed for 2002 and is now a required element (see 2006 and 2010) or if this was a designers way of taking a required element and making it the main focus. Either way, I like it. I get a sense of the global nature of the competition, that it is a competition, and that it involves sports. Not bad.
1998 - France
I really like the concept behind this one but I'm not sure I love it's final outcome. I think the land mass is kind of messy-looking and the thick border on the ball is too heavy. Still, what a cool way to show how important soccer is around the world.
1994 - USA
I will admit that I didn't even know we hosted the world cup in '94. That being said, this is a pretty US-centric design but I appreciate it's simplicity and scalability. Too bad it didn't succeed in turning Americans into major soccer fans. Sorry about that. (also, the typography at the top makes my eyes hurt)
1990 - Italy
Speaking of making my eyes hurt... eek!
1986 - Mexico
When you consider that this was the mid 80's it really could have been worse! I appreciate the typography and the globe imagery but why on earth are they covered in distracting horizontal lines?
1982 - Spain
Simple and straightforward graphic but the type makes me nauseous. Seriously, I gag a little when I look at it for too long.
1978 - Argentina
I kind of adore this one. Maybe I'm in a retro mood but I love the abstract lines that act like hands holding the ball (wouldn't it be more effective with just the one blue line on each side? I get that they're referencing the flag but I still think it would work better my way). It also looks like a trophy of course. I'm a sucker for simple and abstract, what can I say?
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