![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgtPwduOoQFO1I_ORmDcGC1SH_sfwF1I_u_beiJs-78UlaWX6YUjUjnrnrlekFqouFxxAz1GYLWqNywhe1gD5RFaU8FKRNUiEmgrHlet9-GbYvsFqqpdaU6X1mdduOT_AZ5A7k-HRgTLv1/s400/gap-new-logo.jpg)
After 1 week and tons of bad feedback, they reverted to the original.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVEHz00TtfuPinnLpeBbpNc7to0Gt6GTTnIxQUhdAZi7vFYC8yzjyPaKgKkQx2oteQklfKTphtNu02d6HS0fd91nVe25AOq9skFpzJ4rv4xKERd66n56EVahbgy05l6opCxIwikl0PhC2m/s400/gap-original-logo.jpg)
Reverting to the original makes them look weak and wishy-washy, but in this case I think it was the right decision. The new logo lacks the height and elegance of the original and uses helvetica which is one of the most ubiquitous fonts available. I hope other companies take this as a lesson - don't re-brand for no reason, and don't roll out a new logo unless you're sure it's an improvement.
ill bet they had a reason, but to your point probably didnt get proper feedback before the release. i hope they didnt order new signs for all their retail stores
ReplyDeleteFrom what I understand they started rolling out online and didn't get further than that - smart to start that way! And I'm sure there was a lot of thinking that went into it behind the scenes, but from an outsider perspective, not a smooth move.
ReplyDelete