To celebrate the opening day of World Cup 2010 - it's a big deal in my household - let's check out the World Cup logo and look back at previous logos. Some of these made me laugh out loud. Enjoy:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyk-Edp5-EUnPOkwyD6nGIQoc_P3sRIAdDzq2GKeFcOk-Bj4-RjVRsUw-QV4o8Hg10CQU2hlzvlyh1V10oMzefeg9GRL7LZbqvC8zUzUdCMvSafKLn1ExLJbeEwmV_pQ3WZ7xtNzVxLDAn/s400/2010logo.png)
2010 - South Africa
Nice colors and movement but what happened to scalability? There's way too much going on.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0hkWeJd0D_V5cL2hNq2WZAVfMJ-uIVwFwPYUCq3WtjQgZkF2oLn9L1YVE_bcv0NzhEoszb09e5ueeEaMf0kGyOvnRds6545sFAb5OSvi-cgIqSuqAefmCnjpwfEbuHTf0lPRLTnrUn98A/s400/2006logo.png)
2006 - Germany
This "world cup" sure looks like a fun place to send the kids in the summer!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfbJFK4SR_XNjE5sAeIdDuAiZKzFFT4uIEzA3P-MNRWFPw1AZp01xMewqK8Etr-sqGVi76O3psaZFDkUPogAezRvdAZy9T7fZikF342fj9xygH51tIManmn7Aow9kPT8uJf4E7ijxmxBbQ/s400/2002logo.png)
2002 - Korea/Japan
I'm not sure if this trophy-like logo was designed for 2002 and is now a required element (see 2006 and 2010) or if this was a designers way of taking a required element and making it the main focus. Either way, I like it. I get a sense of the global nature of the competition, that it is a competition, and that it involves sports. Not bad.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKKDryvk-kZjZYpWrvvUk51osyt6TxCDmfyxOddVN_CTiT2E59fsYCw4xh0b3FI7xI6BrL6LznINH0WfGYyY-N-incDia2O0uitil0SG16PRrTzRRflpVJwIXYdOOD3rADar33U1Xt_0XX/s400/1998logo.png)
1998 - France
I really like the concept behind this one but I'm not sure I love it's final outcome. I think the land mass is kind of messy-looking and the thick border on the ball is too heavy. Still, what a cool way to show how important soccer is around the world.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpaK3mzp5m7uoGqXOTNyZmtvoG-FZLJ2v5fjmK4frNkMc3WZObQYfxyVVV_xJtdMxNF4DNtPiSgzYhrmh4fAKVEyeE9g6Cd_hh4x98JRZ7vulVDVD8kgItGct5l9Hj6oVYxuouZ20i-Ibo/s400/1994logo.png)
1994 - USA
I will admit that I didn't even know we hosted the world cup in '94. That being said, this is a pretty US-centric design but I appreciate it's simplicity and scalability. Too bad it didn't succeed in turning Americans into major soccer fans. Sorry about that. (also, the typography at the top makes my eyes hurt)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm_fSsvqz9w1T9LRwUuhInZKFo6Vq1r-aLTD_P4JPEoTsN8briTZP8mFWCWviwWCDX2lknuY5Doia_mixkJG2ivWJgTsK4AcdfeAHvzVK2X7Ypl27F-dWPA0J3jgT_ozXIy55cyJ7y7TlU/s400/1990logo.png)
1990 - Italy
Speaking of making my eyes hurt... eek!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc6S9JZvWUTKxixJ4-sVbTEUosRb5-SZbpZsroFRJIeMkSPX4pbrL_MXTS_nIcGISY00t3O-TMPL-KYNuBKSuKcXUFgSnTbdEwJvOCBTBCRytn8Uh1Amx3q-i9EaSR0JIjPwSaXifG0-1j/s400/1986logo.png)
1986 - Mexico
When you consider that this was the mid 80's it really could have been worse! I appreciate the typography and the globe imagery but why on earth are they covered in distracting horizontal lines?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Kofk0DuKC5YWQmmuwrBfizj5FDQJc34C5PLqXTGIYBqj1ELxZ72dzQ6xt_L3uK-pXTxHA-ov98k4kCviZT5IVzwQ6o4wdDf88dtrYYmLLJ6FkovQMz1eLxTsXiZbHLP7jGhvi0ErtoVW/s400/1982logo.jpg)
1982 - Spain
Simple and straightforward graphic but the type makes me nauseous. Seriously, I gag a little when I look at it for too long.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9a-X0kjNNnawivocTyqHuG9LWvOgUymc26ewzLo_brNtllhp6OO-YtpSVIIpILhK6vBXDqyUva7uznyvvMlnqN4tY9mz6lWidwvm6s0np6F1hkN_dw4ufKeHWNyHlMTbTKmzG6d6ye7A3/s400/logo1978.jpg)
1978 - Argentina
I kind of adore this one. Maybe I'm in a retro mood but I love the abstract lines that act like hands holding the ball (wouldn't it be more effective with just the one blue line on each side? I get that they're referencing the flag but I still think it would work better my way). It also looks like a trophy of course. I'm a sucker for simple and abstract, what can I say?