![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHlhPMql-lj9V7H3MFevmAgF-O_vhDhAgG3ch5tEYPKn2OYTg2oF5__LwGlHY8o_-JvlTtV7S23VNYDEixUmQWE6nMEMYxn6xQILem12_fSdEdxXbmYu4ae-1dbuSr6owo2fwb4iUONxv8/s400/scala.png)
Her question got me thinking about how I determine which fonts I love. When I was working on my resume I spent a lot of time looking at the letter J. I love when the uppercase J does not have a cross on top. It looks clean and simple and elegant. It looks very natural that it descends below the baseline just as it does when I'm writing my name.
When I started my company I immediately went to scala sans for my logo and identity. It's versatile, quiet, and modern. Check out the G in my blog header. Does it get any better than that?? Really.
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